FREEDOMPAY CREATIVE DIRECTION, DESIGN AND MARKETING

Client: FreedomPay

Role: Creative Lead and Senior Designer

Description: FreedomPay has gone through significant growth and expansion over the last decade and as the company evolves, so does the brand. As the in-house creative lead, I manage the art direction and design across the entire brand. In addition to our in-house design team, I also manage our creative agency to help elevate our campaigns and deliver next-level creatives.

Assets: Deliverables include creative look and feel, social posts, email communications, digital and print white papers, digital marketing, environmental designs, motion design, partnership marketing, sales enablement and more.

Programs: Adobe Creative Suite (Photoshop, InDesign, Illustrator, After Effects, Premiere Pro) Figma, WordPress, Microsoft PowerPoint, Monday.com (project management), Milanote (mood boarding, story boarding for creative and art direction)